School of Communications Working in Content Creation, Influencing and Social Media

Our programs are carefully crafted to provide students with immersive experiences and practical skills needed for success in the ever-evolving world of digital communication. From internships with leading companies and organizations to real-world projects that put theory into practice, we empower our students to navigate the complex landscape of social media management, content creation and online community engagement.

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Unleash your digital potential

Students take notes on their computers during a lecture.

Gain hands-on experience in the digital landscape

At Quinnipiac, we recognize that content creation, influencing and social media are driving today's digital landscape. Our experiential learning opportunities are designed to prepare students to excel in this dynamic and ever-evolving field. Through hands-on experiences, internships with industry leaders and courses grounded in the latest digital media trends and practices, students gain the practical knowledge and real-world experience needed to thrive in the creator economy. We're proud to offer a range of experiential learning opportunities tailored to this exciting and rapidly growing industry.

QU in LA, where you'll live, work and learn in the heart of America’s entertainment industry with a media market that reaches more than 5 million people daily.
QU in NYC, where you'll be at the center of the action in the media capital of the world, preparing you for future success in one of the most influential cities.
The Quinnipiac Chronicle, the official student-run newspaper, and Q30, the official student-run television station at Quinnipiac, both with active social media accounts.
Student organizations such as Quinnipiac's chapters of the Public Relations Student Society of America and the American Marketing Association.
The Quinnipiac Bobcats Sports Network (QBSN) is a student-run organization that offers students the opportunity to become active sports journalists through live streaming all Quinnipiac sports, running a website and social media presence and publishing a magazine.
Internship opportunities across the digital marketing landscape.

Partner with real clients

Interested in pursuing a career in advertising, marketing, public relations or graphic and interactive design? Build your portfolio and sharpen your skills as you work with real clients at The Agency — our award-winning and student-run interdisciplinary firm.

Students collaborating during a meeting for The Agency in the School of Communications.

ADPR 405: The Agency

Under the guidance of our esteemed faculty, The Agency has successfully funneled student creativity and passion into projects all areas of communications.

Learn more about The Agency

Learn the latest trends

Demonstrate your expertise

Degrees and Programs

Quinnipiac University offers an array of undergraduate and graduate degree programs that prepare students for successful careers in the world of content creation, influencing and social media. Learn more about the nuances of each offering to best determine your pathway.

Undergraduate Majors

Undergraduate Minors

Undergraduate Certificates

Graduate and Dual-Degree Programs

MS in Digital Content Creation and Strategy
MS in Public Relations
MBA (marketing concentration available)
Communications Accelerated Dual-Degree Bachelor’s / Master’s (3+1)
Communications Dual-Degree Bachelor’s / Master’s (4+1)
Dual-Degree BA or BS/MBA

Content Creation and Social Media Focused Courses

Our classes bridge the gap between the industry and the classroom, facilitating in-depth exploration of a variety of topics. Below are just a few examples of the courses available to students with a focus on content creation and social media.

JRN 104: Phone Photography and Video - Smartphones have created a new environment for social media storytellers where they no longer need to rely on large cameras and laptop computers to return quality visuals from the field. They now carry an entire production setup in their pockets. You'll learn how to use mobile tools to capture and edit photos, audio, and video for use online and on a variety of social media apps.
ADPR 201: Writing for Strategic Comm - This writing-intensive course introduces students to the world of professional advertising and public relations writing. Topics include press releases and other print tactics, online content and social media.
COM 215: Social Media and Society - The focus of this course is to provide students the foundational skills necessary to become "influencers" in the social space. Students evaluate the relationship of social media with various communication industries, examine the rise of social media and its effect on social interaction and audience behaviors and analyze social media strategies and their effectiveness from a personal and organizational perspective.
MSS 245: Media Users and Audiences - Explore how people choose, interpret, create, and respond to media across today's dynamic digital landscape. Students examine audiences from multiple perspectives-including historical, institutional, cultural, and data-driven approaches-to understand how individuals utilize media technology and systems to meet their personal and professional needs.
MK 301: Internet Marketing - This course explores the rapidly evolving world of Internet marketing and examines the strategies and tactics that firms can use to utilize the Internet as an effective marketing tool. Students discuss search engine marketing, social media tools, web site design and Internet advertising.
ADPR 320: Strategies for Social Media - This course addresses the impact of social and mobile media in an integrated profession. It focuses on strategically using social media to conduct research and monitor issues, to develop, implement and evaluate the success of public relations, advertising and integrated communication efforts.
MK 333: Digital Marketing and Electronic Channels of Distribution - Digital marketing is rapidly evolving, and technological advances are changing channels of distribution in fundamental ways. This course examines the strategies and tactics that firms utilize to engage customers through digital, mobile and search engine marketing. The strategic use of social media is explored.
MSS 442: Content Creators & Influencers - This is a class about content creation-both studying it and doing it. Students explore what it takes to be an effective content creator across platforms (TikTok, YouTube, Instagram, Twitch, etc.) by examining the work of successful creators and influencers.

Career Paths

Our programs position you for a growing number of specialized and in-demand opportunities in the realm of content creation, influencing and social media, as well as a wide array of potential careers.

Play-by-Play Broadcaster
Broadcast Producer
Sports Journalist
Event Manager
Sports Information Representative
Director of Athletic/Sports Communications
Sports Commentator, Announcer or Journalist
Live Sports Broadcast Director, Producer or Editor
Director of Fan Engagement
Game Day Operations Manager

Social Media Specialist/Manager/Director
Digital Media Supervisor
Online Community/Engagement Manager
Social Media Analyst
Public Relations Manager
Digital Marketing Manager
Brand Advocate/Manager
Online Communication Director
Content Manager

Producer
Cinematographer
Video Editor
Colorist
Broadcast Associate
Director
Casting Director
Screenwriter
Production Coordinator
Sound Designer

Student Spotlight

Balancing leadership and creativity, student stands out across campus and beyond

From her impact on campus through multiple leadership roles to the way she balances competing priorities without lowering her standards, Sara LoPresti ’26 embodies what it means to be a Quinnipiac Bobcat.

LoPresti came to Quinnipiac with a longtime passion for graphic design, creativity and curiosity about decision-making. Those passions naturally led her to major in advertising and integrated communications, a program that combines communications, the arts and marketing-related material into one.

“My roles in The Agency have shaped who I am as a professional,” said LoPresti, “Managing multiple accounts was definitely daunting at first. The biggest thing I learned was delegation and repurposing materials strategically. If I found that a certain style or content idea worked for one client, I would implement that into my campaign for the other clients with their own personal spin on things. Leading social media strategy also taught me how to balance creativity with analytics, that balance is how I build each strategic plan.”

All of LoPresti’s academic work, professional experience and personal drive center on a commitment to helping others. She carried that focus into her role as a digital platforms assistant in the Office of Marketing and Communications, where she wrote impactful stories that highlight individuals from all walks of life.

Meet Sara LoPresti ’26 on Quinnipiac Today