BS in Business Analytics

Business Analytics

On Campus

From software development to investment banking and health care, businesses and institutions of all kinds rely on a multitude of data to measure performance, predict change and guide corporate strategy. Quinnipiac’s BS in Business Analytics teaches students how to mine, interpret and present complex data in a clear and impactful way, making them indispensable to any organization.

Students smiles during a lecture n the Lender School of Business Terry W. Goodwin ’67 Financial Technology Center at Quinnipiac’s Mount Carmel Campus

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Harness the new language of business

Modern companies rely on data-savvy professionals to drive their marketing initiatives, optimize operations and capitalize on new market trends. The BS in Business Analytics teaches you the skills needed to extract and manage data, as well as design and implement analytics-based solutions. Upon graduating, you’ll be positioned for a lucrative career as an analyst in fields such as marketing research, finance, advertising, management and supply chain operations, to name just a few.

Our multidisciplinary curriculum combines core business knowledge with a strong foundation in skills such as data mining and analysis, database management and predictive modeling. Courses utilize the same powerful tools and software used by professional data analysts, including SQL programming language, SAS (the leader in commercial analytics software) and Tableau (interactive data visualization software). After completing the program, you will be awarded a Badge in Business Analytics using SAS.

A hallmark of the program is its experiential component. During the capstone course, you’ll utilize the business analytics tools and techniques you’ve accumulated to prepare a solution for a major business or social project. An internship, required for all business analytics students, provides you with the opportunity to use these skills and insights in a professional setting under the supervision of practicing experts.

Program Statistics

100% Success Rate

Percentage of our 2022 program graduates who are employed, are pursuing graduate study or are starting their own companies six months after graduation.

+25% In Demand

The projected percentage change in employment from 2021 to 2031 for operations research analyst jobs. (U.S. Bureau of Labor Statistics, 2022)

#9 Best Business Job

Operations research analyst is ranked #9 in Best Business Jobs on U.S. News & World Report. (2023)

A Day in the Life

Are you interested in pursuing a degree in business? Follow Christine Lupo '23, MBA '24, a marketing and business analytics double major, as she shows you what her day is like, and how she is involved on campus.

Career Paths

A degree in business analytics positions you for a growing number of specialized and in-demand opportunities. Graduates gain valuable skills suited for a wide array of potential careers.

Avg. Salary $63,920

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Avg. Salary $82,360

Operations research analysts use advanced mathematical and analytical methods to help organizations solve problems and make better decisions. They are involved in all aspects of an organization. They help managers decide how to allocate resources, develop production schedules, manage the supply chain, and set prices.

Career-Building Resources

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Design your career path

With an abundance of career-focused information and resources, the career advisers within the School of Business support students as they expand their professional networks and attract the attention of prestigious employers.

Learn more about career development

Student Spotlight

Business student scores internship with Boston Bruins

As an intern with the Boston Bruins in 2019, Sean Regan ’20 proved he has the talent to succeed at the highest levels in the exciting, competitive and rapidly growing field of sports analytics.

Each day, Regan, who is pursuing a minor in business analytics, put his knowledge to work on a range of complex projects, one of which was building regression models to predict concession revenue and predicting consumer behavior on the Bruins pro shop website.

It wasn’t the first time Regan displayed such capability and poise during an important internship, something that Kiku Jones, associate professor of computer information systems, knows very well.

“He isn’t afraid to get out of his comfort zone,” said Jones. “As a sophomore, Sean accepted an internship with the FBI, which may have intimidated some students — but he went right ahead.”

Regan credits the School of Business and CIS department with helping him develop the confidence and skillsets needed to excel during his internships and, eventually, in professional sports analytics.

Making impactful, real-world decisions

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Microlending Initiative

Quinnipiac issues small loans of up to $1,000 alongside consulting services to entrepreneurs and small businesses through local community and international partnerships. As students manage the underwriting and approval of the loans, they have the rare opportunity to develop strategies and apply management techniques with real funds in preparation for their careers.

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Innovation Hub

The Innovation Hub provides students with a uniquely collaborative and interdisciplinary opportunity by bringing together the university’s innovation ecosystem. It delivers dedicated spaces — physical ones and virtual ones — that spark exciting new ways to create 21st-century solutions and act as an incubator for entrepreneurial pursuits across the university.

Learn more about the Innovation Hub

STEM-Designated Program

The Department of Homeland Security has determined that this program meets the requirements for STEM designation.

STEM (science, technology, engineering and math) graduates are in high demand. According to the Bureau of Labor Statistics, there will be over 1.12 million jobs in STEM occupations in the next 10 years. The Department of Defense also estimates that more than 80% of jobs will require STEM skills over the next decade.

In addition, STEM-designated programs allow certain international graduates to remain and work in the United States for an additional 24 months after graduation on top of the standard Optional Practical Training period (up to 12 months) in order to receive additional training through their work experience.

Learn more about STEM